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Sahara severs all £285m ties with Indian cricket

By Sagar Sambrani, Kolkata

It was announced yesterday by Sahara boss, Subrata Roy, that the firm has ended all ties with the Board of Control for Cricket in India (BCCI).

Injury to star man Yuvraj Singh has prompted Sahara to pull all sponsorship from Indian cricket

Sahara, which has sponsored the national cricket team for 11 years and owned the IPL Pune Warrior franchise for the last year, has left after the BCCI rejected Sahara’s request for a concession in their IPL team’s purse because of the sudden injury to their star player, Yuvraj Singh.

Differences between Sahara and the current leadership of the BCCI were brewing for a while.

This development, which ended long-standing ties between Sahara and the BCCI, would see a very significant hit of £285m (£220m for the Pune franchise of which only 10% has been paid so far and £65m for sponsoring the national team) to the controversial BCCI

Subrata Roy did however mention that the company would not leave the players or the board in the lurch and stated that his company would pay the sponsorship amount in the two to four months it takes the BCCI to find a new sponsor.

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