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Is this the best PR stunt of 2013?

By Simon Farnsworth

WestJet Airlines have performed a Christmas miracle in more ways than one. Their “Christmas Miracle” PR stunt has been viewed over 19m times on YouTube – giving the low budget Canadian airline exposure that not even millions of dollars could buy.

Social media has been alive with the #WestJetChristmas hashtag as even the most Scrooge like characters give in to the Christmassy charm of the PR stunt.

You can watch the video below. You’ve got to feel sorry for the guy who asked for socks!


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